The vision
We think Digital-Grounded.
Redefining the technological standard to let humans run free from unnecessary thinking. HEDO works in a creative manner creating the most suitable holiday plan for each of our customers. It is individual, always catered.
We believe that exclusivity and freedom will be the core essence of luxury for the next 100 years.
Being served by an AI, a chatbot or any algorithm will not be considered anything luxurious.
Any luxury product or service will be delivered with care by passionate experts. Combined with our technology, it will help the expert to deliver help quicker and enhance communication with the customer.


The human touch
The Hedo Angel and the Tribes
It is quite simple. Whilst this industry has been working on making the booking very simple and efficient for businesses in the last 30 years, we believe that the focus should be only on making holiday planning easy and efficient for the customers.
We want to remove all barriers.
In the meantime, our Pleasure team can leverage our dedicated technology and our extended holiday ecosystem to make the whole holiday plan on the same page through one process.
The customer can book the accommodation but also any service or experience to make their holiday plan a unique masterpiece for an exclusive holiday. Or they can choose to take advantage of the the holiday packs designed by the Tribes leaders (influencers, experts and brands).
The Private & Personal, the holiday made unique and personal!
The digital innovation
The technology connecting the specialists
The OTAs like Airbnb or VRBo basically only offer accommodation. The hassle related to the searching is totally on the customer.
It is really aggrevating to see a long list of properties and the filters not being enough. The customers do not really know the area and the accommodation is only a cluster in the holiday puzzle.
After that, the customer should google for the transfer, the services, the local venues and activities.
Our digital platform turns it the other way around; the customer drop an inquiry and our Angel will assist the customer along the whole process on the path of the most modern conversational business.
The booking will be settled with 1 click but the hassle of planning and selection will be avoided.
The Tribes will add many specialists, broadening the portfolio of holiday experiences.
The holiday eco-system
The operations on the ground in each hub
We are not a just a digital platform but a rather complex and innovative company based on the people. Thus we can expand only by creating a network of hubs in the most sought-after touristic locations.
We shall create the holiday eco-system in each of the hubs. We need it to support our business model.
Seasoned lifestyle managers, our Pleasure club, a network of agents working in B2B with a large portfolio of villas, and selected local service providers.